From a small town beginning in Italy, the LaManna family travelled to Australia to start a new life in Melbourne.  Arriving at Essendon Airport with ambitions to start a small fruit shop, the story of LaManna in Melbourne begins and – as fate would have it, ends up only meters away from the same airport hanger where they arrived.

In 1953, our Founder, Pasquale (Pat) LaManna, Senior Australian of the Year (2009) opened his first fruit shop in West Preston, Victoria. His reputation for reliable service and commitment to quality quickly spread around Melbourne.

Before long, Pat had opened shops in all the major shopping centres in Melbourne and became the pioneer of home deliveries. In the 1970's, Pat was joined by his sons, Vince & Greg, together they ventured into wholesaling Bananas and became the largest Banana wholesaler in Australia with warehouses across Melbourne, Sydney, Brisbane, Adelaide and Perth. The business was sold in 2003.

From Pat’s outstanding breadth of experience over the 58 years, it lead his eldest son Vince LaManna who only learnt from the best to open Australia’s largest fruit shop. He searched for years to find the right location.  It was all about location, location, location. From the East to the West from the South to the North, the North is where he saw his vision.   Vince was shown an old Hanger at the Essendon Airport, and there it all began.  

2010 marked a new beginning for the LaManna name as they opened LaManna Direct.   Vince with his wife Linda, children Tanya, Patrick & Stefanie together with all the grandchildren have embarked on a new journey. What was envisioned to be Australia’s 100% Australian Grown Fruit & Vegetable market soon evolved into a 10,000sqm retail precinct incorporating meat, deli, seafood, bakery, patisserie and groceries. On top of that a café which has brought friends and family together to have a coffee while shopping- a new shopping experience had been created.

Patrick LaManna, Tanya & Stefanie have now taken over the pilot seat and have brought supermarket shopping to another level.  Their commitment to our customers has provided each of them with an incentive to hopefully eat healthier and live a better life.

2016 marked a new change of direction for the business with the changing of its name to LaManna Supermarket. 

LaManna Supermarket prides itself on providing its customers with old fashioned customer service – as it comes from the heart and not from a manual. 

Come down and visit, roam around our spacious, low profile aisles, listen to the great music while shopping and sample all our tastings throughout the store.

Our Mission Statement “For the Love of Food” incorporates the passion for quality food, quality ingredients and customer service. - This is isn’t just a mission – It’s our Passion.

LaManna Supermarket is the shopping experience that makes healthy living easy.  


Read about Patrick LaManna in CEO Magazine