Honest to Goodness was established in 2002 by owners Matt and Karen Ward, who continue to own and operate the business today
as one of Australia’s leading companies supplying quality organic food & natural products.
Honest to Goodness was originally founded on the back of growing frustrations with the direction that the food industry was taking, and with a great desire to make healthy food and ingredients affordable for everyone. Matt and Karen started off by selling unpackaged nuts and dried fruits at various growers' markets around Sydney.
Over the years the Honest to Goodness brand has evolved and expanded its product offering into a vast retail grocery range, as well as bulk ingredient supply. We also proudly distribute over 20 additional brands, collectively supplying over 1000 products nationwide. Matt and Karen are convinced that people are increasingly looking for healthier, more socially responsible food choices, and believes that Honest to Goodness delivers this through the ongoing education and supply of good value, quality, nutritious food.