Honest to Goodness

Honest to Goodness was established in 2002 by owners Matt and Karen Ward, who continue to own and operate the business today
as one of Australia’s leading companies supplying quality organic food & natural products.


Honest to Goodness was originally founded on the back of growing frustrations with the direction that the food industry was taking, and with a great desire to make healthy food and ingredients affordable for everyone. Matt and Karen started off by selling unpackaged nuts and dried fruits at various growers' markets around Sydney.

Over the years the Honest to Goodness brand has evolved and expanded its product offering into a vast retail grocery range, as well as bulk ingredient supply. We also proudly distribute over 20 additional brands, collectively supplying over 1000 products nationwide. Matt and Karen are convinced that people are increasingly looking for healthier, more socially responsible food choices, and believes that Honest to Goodness delivers this through the ongoing education and supply of good value, quality, nutritious food.

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Honest to Goodness Organic Maple Syrup | 250ml

By Honest to Goodness
Honest to Goodness Organic Maple Syrup is amber in colour and has a delightful, rich maple flavour. Unlike maple flavoured syrups which can contain additives such as corn syrup, glucose, artificial flavouring, preservatives or other additives, Honest to Goodness organic maple syrup is crafted from 100% pure Canadian maple tree sap – no nasties added. Organic maple syrup is perfect for drizzling over pancakes and waffles or as a vegan replacement for honey in baking recipes. Maple syrup is graded according to how light the syrup is, different countries use different grading systems so it can get a little confusing! As a general rule the lighter the syrups consistency, the higher the grade and the darker the colour, the stronger the pure maple flavour. Based on the Canadian Grading System, this maple syrup is Canada Grade A Amber | Rich Taste
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